Thoughts on web strategy, growth, and building digital experiences that scalehttps://www.bitsandletters.com/https://www.bitsandletters.com/ideas/on-designing-from-ai-artifacts/https://www.bitsandletters.com/ideas/on-designing-from-ai-artifacts/Claude, it turns out, loves numbered eyebrow labels. Some thoughts on how clients’ AI-assisted wireframes and mockups are impacting how we design finished websites.Fri, 24 Apr 2026 17:17:32 GMTDavid Demareehttps://www.bitsandletters.com/ideas/what-does-it-mean-for-websites-to-scale/https://www.bitsandletters.com/ideas/what-does-it-mean-for-websites-to-scale/What separates big, lasting websites from all the rest? Performance, reach, and flexibility so your team can adapt to whatever users need.Wed, 22 Apr 2026 20:37:40 GMTDavid Demareehttps://www.bitsandletters.com/ideas/train-your-ai-like-a-dog/https://www.bitsandletters.com/ideas/train-your-ai-like-a-dog/LLMs aren't thinking machines—they're pattern-following machines. Treat them like trained animals, not virtual coworkers, and you'll get better results.Thu, 22 Jan 2026 17:00:00 GMTDavid Demareehttps://www.bitsandletters.com/ideas/why-your-first-website-works-until-it-doesnt/https://www.bitsandletters.com/ideas/why-your-first-website-works-until-it-doesnt/Your scrappy starter site got you this far—but now that you're growing, it's probably holding you back more than helping you move forward.Fri, 12 Sep 2025 22:00:00 GMTDavid Demareehttps://www.bitsandletters.com/ideas/why-would-anyone-start-a-website-in-2025/https://www.bitsandletters.com/ideas/why-would-anyone-start-a-website-in-2025/Sure, you could build everything on TikTok—but when you need to grow on your own terms, there's nothing like your own corner of the internet.Mon, 08 Sep 2025 16:00:00 GMTDavid Demaree