Website Redesign for scaling companies
Website redesigns that go deeper than a new coat of paint
We redesign websites for companies that have outgrown their current site. Not just the visuals — we rebuild the content architecture, CMS, and front-end so the site works better for your team and your audience long-term.
Why most redesigns fail
Most web redesigns focus on the wrong thing. A new look. Updated brand colors. Maybe a new homepage layout. Then six months later the same problems return: publishing is slow, pages are inconsistent, and the site is drifting from the design again.
The problem usually isn’t the design. It’s the system underneath. The content model doesn’t match how your team thinks about content. The CMS makes simple updates painful. The site wasn’t built with components, so every new page is a one-off. A redesign that only addresses the surface will need to be redone in two years.
We redesign the system, not just the surface. That means rethinking how content is structured, how editors interact with it, and how the front-end renders it — so the site stays coherent and manageable as your content grows.
What a redesign with us looks like
We work in phases, with real output at every step.
We start by understanding what’s broken and what’s working. What content do you have? What does your team need to publish regularly? Where does the current site create friction? This phase defines the scope and surfaces the real problems, which are often different from the ones described in the initial brief.
We design the content model before designing any pages. What content types exist, how they relate, what gets reused, what editors need to touch most. This is the foundation that determines whether the redesign lasts.
We get into code early — working prototypes in-browser within the first couple of weeks, not months of Figma before anyone sees a real page. Design and development run in parallel, with the front-end built on a solid component architecture that accommodates design refinements without rework.
We set up and configure your CMS so editors can maintain the site confidently after launch. Component-based page building, live preview, clear content fields, and guardrails that prevent broken layouts.
At least 10% of the timeline is reserved for QA. Accessibility testing, performance optimization, and cross-browser checks happen before launch, not after. We document everything and include 30 days of post-launch support.
Choosing the right stack
Part of a redesign is evaluating whether your current platform is still the right one. We recommend technology based on your situation, not our preferences.
Our default for content-driven marketing sites. Server-rendered, fast, minimal JavaScript. Best when the site is primarily content pages, blog posts, and resource libraries. Learn more.
For sites that need dynamic functionality alongside content: personalization, authenticated experiences, complex data fetching. Learn more.
Our primary CMS recommendation. Structured content, real-time collaboration, fully customizable editing. Learn more.
Still a solid choice when your team is productive in it and your content model is straightforward. We also migrate teams off WordPress when they’ve outgrown it. Learn more.
Why you should work with Bits&Letters
Principal-level expertise on every project
The person scoping your project is the person building it. Founded by David Demaree, with 25+ years including principal-level roles at Adobe (Typekit), Google (Material Design), Stripe, and Webflow.
Full stack, single partner
Front-end, CMS, hosting, design systems, API integrations. One team, one relationship, one Slack channel.
Built to last after launch
Most web projects fail after launch, not at launch. We design every project so your team can maintain and evolve the site once it's live. Clean architecture, thorough documentation, portable code. You're never locked in to us.
Systems thinking, not just a fresh coat of paint
We redesign the content model, the CMS workflow, and the component architecture — not just the visual layer. The site looks better, but more importantly it works better for the people maintaining it.
FAQs
How much does a website redesign cost?
$25K–$65K depending on the complexity of your content, the number of page types, CMS requirements, and integrations. We scope every project after a discovery conversation.
How long does a redesign take?
12–24 weeks from kickoff to launch. We have working prototypes in-browser within the first few weeks, not at the end of the project.
Do you handle design, or do we need to bring a designer?
Both models work. We have brand designers in our network we bring in when a project needs it, and we work well with client-side design teams or independent designers. We bring strong design sensibility to implementation regardless — we'll flag when something won't work on the web and suggest responsive adaptations.
Will our team be able to update the site after launch?
Yes. This is a core design goal on every project. We structure the CMS so editors can publish and update content confidently without developer help. Component-based page building with live preview means your team can create new pages using the established design system.
Do we need to switch platforms?
Not necessarily. If your current platform is working for your team, we can rebuild on it. If it's part of the problem, we'll recommend an alternative and explain the tradeoffs. We're transparent about when a platform change is worth the migration effort and when it isn't.
What about our SEO?
We handle URL redirects, metadata migration, and structured data as part of every redesign. The goal is to maintain or improve your search performance through the transition, not start over.
What happens after launch?
30 days of post-launch support included. Ongoing retainers available starting at $5K/month for teams that want continued development and content support.
Let's talk about your project
If your website is creating more problems than it solves and you're ready to rebuild it properly, we'd like to hear from you.