Stunning websites, built on solid systems
Launch faster. Update easier. Grow without limits.
What we do
Bits&Letters is a design engineering studio, specializing in building web experience systems for startups and scaling businesses.
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Design that dazzles on every screen
We craft beautiful, functional websites that help you stand out and grow.
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Systems that scale, from day 1 to day
NaNWe build scalable systems that help you grow and succeed.
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Support that's outta sight (unless you need it)
We provide ongoing support and maintenance to ensure your website runs smoothly and stays up to date.
Tired of website problems? You need a system.
Fast-growing companies often find themselves stuck between a creaky, day-one website that keeps getting harder to maintain over time, and the prospect of having to make a big investment in an in-house web team, an expensive DXP solution, or — gasp — both.
Bits&Letters helps scaling businesses upgrade their online presence to support their next stage of growth. We help you set up what we call experience systems — software that ensures your design and content scales with you, plus playbooks and support to empower your team to get things done.
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Design Systems
Tokens, components, and guidelines to support beautiful, on-brand design that works across devices and form factors, and scales to hundreds or thousands of pages.
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Content Systems
Not just a CMS, but good strategies for what goes into it, how it works, and how your content can generate value across every touchpoint, all while being a joy to work with.
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Analytics
Modern marketers need the ability to monitor, measure, test, and optimize their content. We can design your ideal system to support A/B testing, personalization, or whatever else you need.
Our team
David Demaree
Founder, CEO, Principal Design Engineer
David fell in love with the web in 1995, building his first web pages in Notepad while learning HTML from a physical copy of a Lynda Weinman book. 😱 Thirty years later, he's still building websites, albeit with a bit more experience.
He was an early member of the team behind Typekit, the seminal web font service acquired by Adobe (now Adobe Fonts), and has been part of design-focused engineering and product teams at Google, Stripe, and Webflow. While at Adobe, David was awarded a patent for mobile font loading technology, and at Webflow helped develop their approach to design tokens, called Variables.
David wrote the book Git for Humans for A Book Apart, and has spoken at events in the U.S., Germany, and Australia.
Our network
Like the man said, we have a particular set of skills. But we're not so good at everything. That's why we've assembled a network of experts to help us out when we need it. From content strategy to motion design, we can call on the right people to get the job done.
- Native app development
- Marketing strategy / SEO
- Brand strategy
- Multi-platform content strategy
- Motion design
- Copywriting
Interested in working with us?
We're always keen to meet more talented people. If you're interested in working with us, please get in touch. (Sorry, but we're not currently hiring for any full-time positions.)
Technology that’ll make your engineering team jealous.
We build, host, and monitor our clients' sites and systems with industry-leading tools and infrastructure.
Our preferred tech stack is Astro and Sanity, hosted on Vercel. But we're also quite familiar with Next.js, Webflow, and WordPress. And because our practice is rooted in the open web platform, we can probably handle anything else you may need.
Pricing as flexible as our code.
Monthly retainer
- Ongoing design + build + maintenance support for your team/project
- Flexible scope, from one-off projects to ongoing support
- Regular check-ins to ensure we're always on track
- A dedicated point of contact for your team
Custom project
- One-time design + build + launch
- Defined scope, timeline, and budget, with flexibility to change via change orders
- Regular check-ins to ensure we're always on track
- A dedicated point of contact for your team
Experience audits & consulting
Sometimes you don’t know what you need until you start to dig in and discuss.
If you’re not sure whether to commit to a full retainer or project engagement, we can start with reviewing your site and systems, giving you a deck or doc with actionable ideas and recommendations you can use whether or not you hire B&L for your project.
Let's make the web better together
We're here to help you create a web experience that works for your business. Let's talk about how we can work together.
Sign up to hear more
Infrequent emails, mostly new project launches, sometimes coffee, keyboards, or sweet CSS tricks.