About Bits&Letters
Most web agencies are set up to launch sites. We're set up to build sites that keep working — for your visitors and for your team — long after launch day.
Bits&Letters is a web design and development studio based in NYC, specializing in the parts most agencies skip: content architecture, CMS design, and the systems your team will actually live in day to day. We work with growing companies who see their website as infrastructure worth getting right.
Founder & CEO
David Demaree
Bits&Letters is led by David Demaree — engineer, designer, product leader, and typography nerd. He's shaped platforms at Google, Adobe, Stripe, and Webflow; written a book (Git for Humans); and spoken around the world. His obsession is building websites and systems that last, giving your team tools they'll actually enjoy using.
- More than 30 years of web development and product management experience
- Author of Git for Humans
- Speaker at web design and dev events in the U.S., Europe, and Australia
Alumnus of
I needed to mobilize a website in just a few weeks to get my business off the ground. David took the time to really understand me, my vibe, and delivered something professional that didn’t feel like a cookie-cutter template. He was easy to hop on the phone with, brought a ton of expertise, and even set me up with metrics reports — which I’ve found really helpful. Working with David saved me time and gave me a site I’m proud to share as I work to grow my business.
Our network
A senior team, assembled for your project
We're not a traditional agency with a bench of staff waiting for assignments. We're a small core team backed by a network of senior practitioners — people we've worked with for years, in some cases more than a decade.
Staff and principal-level expertise. Every person on your project brings deep experience in web development, design systems, or content platforms. No juniors learning on your dime.
Designers who code, developers who design. Our designers build with an understanding of how things work on the web. Our developers make informed decisions about typography, layout, and component behavior. The overlap is the point.
Small teams, no layers. Three to five people per project. The person on the call is the person doing the work. The person who scopes the project is the person who architects the system.
David strikes that rare balance of design, creativity, and technical know-how, and made it easy for our team to move fast without sacrificing quality. He made the process of building and updating pages fun by creating templates and reusable components.
Our Principles
Clarity over clutter
Simple structures and clean systems make complex work manageable. We build simple systems that anyone can use, optimized around the needs of our clients, their content, and their business.
Craft with purpose
Every detail serves a function. We create beautiful visual & UX designs that serve users and deliver practical results.
Future-proof by design
What we build today won't trap you tomorrow. Ensuring future customization and flexibility is at the core of every project we work on.
Built for trust
Performance, security, and accessibility aren't add-ons — they're the foundation of every site we deliver.
Partnerships & ecosystem
We build on platforms we trust, and we're enrolled partners with the companies behind them.
- Official agency partner
- Official agency partner
- Official agency partner
- Official agency partner