Bits & Letters builds and rebuilds WordPress websites for companies with complex content needs. We also help teams evaluate whether WordPress is still the right platform — and migrate to a headless CMS when it isn't.
WordPress powers a huge percentage of the web for good reasons. For the right situation, it’s still a solid choice.
Your editors, marketers, and contractors already know how to use WordPress. Switching platforms has real costs beyond the technical migration: retraining, new workflows, lost muscle memory. Sometimes the best move is to rebuild on a platform your team is already productive with.
Blog posts, landing pages, basic resource libraries. If your content model maps cleanly to WordPress’s posts-and-pages structure, you don’t need a headless CMS to manage it.
You rely on WordPress plugins or integrations that don’t have headless equivalents, or your site connects to internal systems built around the WordPress API.
Sometimes WordPress becomes the problem rather than the solution. Here’s when migration starts to make sense.
You’re managing structured content — product features, team bios, customer stories, pricing tiers — that gets reused across multiple pages. WordPress treats all of this as variations on a blog post. A headless CMS treats it as structured data you define once and reference anywhere.
WordPress doesn’t handle simultaneous editing well. If your team is large enough that two people routinely need to work on content at the same time, platforms like Sanity with real-time collaboration will save you friction.
Your site runs on a stack of plugins that conflict with each other, create security vulnerabilities, and make upgrades risky. Every new feature means evaluating another plugin. A custom build on a modern stack eliminates this maintenance burden.
WordPress’s architecture makes it a frequent target for attacks and requires ongoing maintenance to keep secure. A headless setup with a static or server-rendered front-end has a smaller attack surface and consistently better performance.
Whether you’re staying on WordPress or ready to leave, we have a path forward.
We rebuild WordPress sites with clean theme architecture, proper content modeling using custom post types and fields, and a development workflow that makes the site maintainable long-term. No page builder plugins, no Elementor, no brittle plugin stacks.
For teams that want to keep WordPress as their content backend but need a modern, fast front-end, we build headless WordPress setups using the WordPress REST API or WPGraphQL with Astro or Next.js on the front end.
We move teams from WordPress to Sanity or other headless platforms. The process includes content auditing, new content model design, migration scripting, and building the new front-end. We handle the entire transition.
You probably fall into one of two camps. Either your WordPress site has served you well and needs a serious overhaul to support where your company is headed, or you’ve hit the limits of what WordPress can do and you’re wondering whether it’s time to move on.
We can help with both. We rebuild WordPress sites on solid foundations, and we migrate teams off WordPress to headless CMS platforms like Sanity when the content needs have outgrown what WordPress handles well.
Our engagements run $50–150K over 12–24 weeks. We work best with teams who have a clear decision-maker and have thought about the problem before reaching out. If you’re looking for a $5K theme customization, we’re not the right shop.
The person scoping your project is the person building it. Founded by David Demaree, with 25+ years including principal-level roles at Adobe (Typekit), Google (Material Design), Stripe, and Webflow.
Front-end, CMS, hosting, design systems, API integrations. One team, one relationship, one Slack channel.
Most web projects fail after launch, not at launch. We design every project so your team can maintain and evolve the site once it's live. Clean architecture, thorough documentation, portable code. You're never locked in to us.
We'll tell you whether WordPress is the right call for your situation. If a headless CMS would serve you better, we'll explain the tradeoffs and let you decide. We'd rather lose a WordPress project than build something you'll outgrow in two years.
It depends on your content complexity, team size, and how much you rely on the WordPress ecosystem. If your content model is straightforward and your team is productive in WordPress, a clean rebuild can be the best investment. If you're fighting the platform more than using it, migration to Sanity or another headless CMS is worth exploring. We'll give you an honest assessment.
$50K–$150K depending on complexity. That covers custom theme development, content modeling, CMS configuration, and hosting setup. We don't use page builder plugins or off-the-shelf themes.
No. Page builder plugins add performance overhead, create plugin dependencies, and make sites harder to maintain. We build custom WordPress themes with clean code and structured content using Advanced Custom Fields or similar tools.
Usually, yes. Performance problems in WordPress typically come from plugin bloat, unoptimized images, poor hosting, or themes that load unnecessary resources. We can audit and optimize an existing site, or rebuild on a clean foundation. For the best performance, a headless WordPress setup with a static front-end is the fastest option.
No. We don't do WooCommerce under any circumstances. For e-commerce needs, we can integrate Shopify alongside a headless CMS as part of a larger site build.
WordPress requires ongoing maintenance to stay secure: core updates, plugin updates, and monitoring. We host on WP Engine, which handles managed security and automatic updates. For teams where security is a primary concern, a headless architecture significantly reduces the attack surface.
Yes. We audit your existing content, design a new content model, write migration scripts, and build the new front-end with Astro or Next.js. Most migrations are also an opportunity to restructure content that's accumulated over years.