How Claude and I rebuilt B&L's website
I spent most of this summer stuck on a redesign of bitsandletters.com. AI friends got me moving again by sorting out which of our past design decisions still mattered.
Ideas
Thoughts on web strategy, content, design craft, and building digital experiences that scale.
The best Webflow alternatives for B2B marketers
In this guide, I'll cover when and why teams outgrow those platforms, what to replace them with, and who should run the replacement.
Agents need a schema, too
AI agents can now write straight into your CMS. Your content model is their rulebook, and your first line of defense against slop.
No-code, vibe-code, same problems
Ditching Webflow for a vibe-coded site feels like an upgrade, but the hard parts of running a website come along for the ride.
Is it an agent, or just a cron job?
Many AI "agents" are just scripted workflows wrapped in prompts, burning tokens for no good reason. We explain the difference, and show the cost based on real-world testing.
How I Think About AI Agents
How AI agents work, why I give them focused jobs, and how I use them at Bits&Letters to find leads, gather newsletter ideas, and keep track of tasks.
Scaling delivery with AI agents
How our tiny team powers through 200+ page web projects, using Agile methods, AI agents, and common sense
Using Sanity for internal tools
Sanity isn't just for public websites. Here's how I use it as the backend for three small apps that help me keep Bits&Letters running smoothly.
AI and agency
A tech giant's recent study found that clarity, psychological safety, and focusing on outcomes, not outputs, were crucial for teams being more successful with AI.
The ABCs of analytics and privacy
There's no one-size-fits-all way to measure users while respecting privacy. A practical tour of cookies, consent, fingerprinting, and the tradeoffs between them.
Yes, Designers Should Code
AI has made producing a plausible interface nearly free. That makes the people who can direct it — and judge what comes out — more valuable, not less.
When AI can write your code, do you still need a CMS?
It’s less about the tooling and more about who needs to change which parts of your website at which speeds.
Static vs. dynamic websites, explained
If updating your website feels like cleaning out the junk drawer, the problem probably isn't your design — it's your structure. Here's how to tell when it's time to move from static to dynamic, and what your options look like.
Ten Years Later, Git is Still for Humans
My cult-favorite guide to Git and version control just turned ten. What’s changed in the world of Git, and what’s stayed regrettably the same.
On Designing from AI Artifacts
Claude, it turns out, loves numbered eyebrow labels. Some thoughts on how clients’ AI-assisted wireframes and mockups are impacting how we design finished websites.
What does it mean for websites to 'scale'?
What separates big, lasting websites from all the rest? Performance, reach, and flexibility so your team can adapt to whatever users need.
Train your AI like a dog
LLMs aren't thinking machines—they're pattern-following machines. Treat them like trained animals, not virtual coworkers, and you'll get better results.
Why your first website works until it doesn't
Your scrappy starter site got you this far—but now that you're growing, it's probably holding you back more than helping you move forward.
Why would anyone start a website in 2025?
Sure, you could build everything on TikTok—but when you need to grow on your own terms, there's nothing like your own corner of the internet.
