You know why you want to move off Webflow, WordPress, Wix or Squarespace. Getting there is another matter. We handle the content migration, front-end build, integrations, and redirects, then show your team how to run the new site.
For Rill, the problem was pricing. Every price point and feature line was baked into a static Webflow layout, so testing new packaging meant reworking a design. For Copytree, a technical writing agency whose clients include OpenAI and Google, it was a Wix site its founder had put together quickly so the company would look like a real business, with a backend finicky enough that updates sank to the bottom of the to-do list.
A new platform fixes problems like these, as long as your content, URLs and metadata come along too. The move is where the risk is: old URLs can stop working and take their search rankings with them, and posts can arrive garbled, or not at all.
Rill
Codex pulled Rill’s pricing page, every blog post and every case study out of Webflow and into Astro and Sanity. Cloudflare page rules sent migrated URLs to the new site and everything else to Webflow, and Rill’s team finished the move on their own after launch.
Copytree
We scraped Copytree’s Wix site for its content and moved it to Next.js and Sanity, with a new design. The team traded a drag-and-drop builder for form-based editing with live previews, and now makes and previews changes in seconds.
Selected clients
When the site has outgrown page-by-page editing, or your team wants AI tools to work on it.
Plugin sprawl, security and performance problems, or content that needs real structure. Staying on WordPress? See our WordPress work.
The day-one site that got you here.
We list every page, URL, content type, form and integration, and check which pages actually earn traffic. That list shapes the plan, and later the redirect map.
Content stops living inside page layouts. Pricing, features, team bios and customer stories are entered once and show up wherever they’re needed, in a CMS (usually Sanity) set up around how your team publishes.
Scripts and AI agents pull pages, posts and assets out of your live site and into the new one. People check the results, so nothing gets lost or garbled.
Redirect maps, metadata, and structured data carried over and checked before launch.
All at once, or one section at a time. Rules at your domain send pages that have already moved to the new site and everything else to the old one, until the old site is empty.
Training, documentation, and an AGENTS.md and project skills for your coding agents, so your team can run the new site. After launch, your team takes over, or we stay on to help.
Platforms
Content-driven marketing websites built with Astro. Front-end, CMS, hosting, and integrations handled as one system by a single experienced partner.
Bits & Letters designs and builds content management systems with Sanity. We handle content modeling, custom editing interfaces, front-end integration, and hosting.
We build enterprise-ready content systems powered by WordPress, for companies and orgs with large existing datasets or strict OSS requirements. Go headless with Astro, or keep WordPress as your whole stack. It's up to you.
Bits&Letters is a founder-led web & product consultancy based in the New York City area. We plan, design, and build websites and apps for startups and mid-size businesses across a range of industries, especially B2B tech, healthcare, and fintech.
Our founder David Demaree helped build UI tools and infrastructure, including Adobe Fonts, Material Design, and Webflow.
Now, at Bits&Letters, David works with clients to set up better systems, so you can deliver web experiences that are secure, fresh, and engaging for your users, without anyone having to spend all day worrying about the website.
Updates that used to take a day and involve several steps can now be done in minutes.
Our new website looks so good and is amazingly fast. This launch really made it feel like a new chapter starting for us.
We plan for search from the audit on. Every old URL gets a new home or a redirect, so search engines and visitors land in the right place, and titles, descriptions and structured data move with the content. We test the redirects before the switch.
No. We can move your most important pages first and leave the rest on your current platform until you’re ready. Either way, your team keeps publishing on the current site while our tooling moves the content.
It depends on how many page templates you have, how consistently the old site used components, and how much bespoke design and animation has to come along. We scope it after an audit and agree on milestones before we start.
AI speeds up the repetitive parts: agents pull pages, posts and assets out of the old site and check them in the new one. People review every page before it goes live.
Usually Sanity for the content system, with Astro or Next.js for the frontend. We’re a Sanity partner agency and an official Astro partner. Sometimes a simpler setup fits better, or the right call is to stay on WordPress and restructure it. Either way, we’ll tell you which we’d pick and why.
They go on the audit list with everything else. We decide with you what moves, what gets replaced and what can go, then rebuild what stays. On a static Astro site, forms need a backend service, so if you already use HubSpot, its forms can send leads straight to your CRM. Interactive pieces can come along too: Rill’s pricing page moved off Webflow with its cost calculator.
No. The new site can follow your current design closely, or the move can come with a refresh. Rill’s came with a light brand refresh, but only the homepage and product overview got new copy and were built from scratch. The pricing page, blog posts and case studies came over from the old site.
Ditching Webflow for a vibe-coded site feels like an upgrade, but the hard parts of running a website come along for the ride.
We’ll help you find the way forward.
