When AI can write your code, do you still need a CMS?
It’s less about the tooling and more about who needs to change which parts of your website at which speeds.
For when your story outgrows your website
Bits&Letters is a web studio founded by David Demaree, a design engineer and product leader who’s built design systems and tools at Google, Adobe, and Webflow.
We help marketers at design- and developer-focused companies replace brittle brochure sites with durable, AI-ready systems, so you can stop fighting your tools and start shipping with confidence.
Work
View all projects Stripe
Real-time data billboards made Stripe City feel alive
We built the backend for Stripe's viral Black Friday campaign — live data, clever animation, and enterprise-grade reliability.
Copytree
A crisp website redesign kicks off a new chapter for Copytree
A new site built for years of intentional growth, with near-perfect Core Web Vitals and a CMS the team actually uses.
PFA – Peabody Fine Architects
Making a green architecture firm's website more sustainable
A custom WordPress theme and streamlined CMS for a green architecture practice ready to grow.
What our clients have to say
Our new website looks so good and is amazingly fast. This launch really made it feel like a new chapter starting for us.
David took the time to really understand my vibe, and delivered something professional that didn’t feel like a cookie-cutter template. He was easy to hop on the phone with, brought a ton of expertise, and gave me a site I’m proud to share as I work to grow my business.
David strikes that rare balance of design, creativity, and technical know-how, and made it easy for our team to move fast without sacrificing quality. He made the process of building and updating pages fun by creating templates and reusable components.
B&L helped us scale from our day-one build to a site that runs like it’s backed by a full design team. They gave us the systems, structure, and speed to keep up with growth—without adding overhead.
Ideas & resources from our blog
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Static vs. dynamic websites, explained
If updating your website feels like cleaning out the junk drawer, the problem probably isn't your design — it's your structure. Here's how to tell when it's time to move from static to dynamic, and what your options look like.
Ten Years Later, Git is Still for Humans
My cult-favorite guide to Git and version control just turned ten. What’s changed in the world of Git, and what’s stayed regrettably the same.
On Designing from AI Artifacts
Claude, it turns out, loves numbered eyebrow labels. Some thoughts on how clients’ AI-assisted wireframes and mockups are impacting how we design finished websites.