In this house, we believe in websites.
A website is the one piece of your digital presence you fully control—not subject to an algorithm, not rented from a platform, not dependent on someone else’s business model. And thanks to the open web, a well-built site for a growing company can be just as fast, accessible, and effective as anything a Fortune 500 puts out.
The web should make growing your business easier. Instead, most teams are stuck between bad options: drag-and-drop site builders that can’t keep up, or enterprise systems that eat your budget alive. And fast-growing companies tend to find themselves navigating this messy middle at the worst possible times, when opportunity is knocking and it turns out their websites aren’t up for the challenge.
I started Bits&Letters to change that. I’ve been building for the web since 1995, including design systems at Google and Stripe and the web platform at Adobe; making great websites is my life’s work.
At B&L, our mission is to help companies who see their website differently, as infrastructure worth investing in and getting right. We’re here to help you launch great websites that are assets—not a pain in the ass—for years to come.
Our approach
When you've outgrown Squarespace but you're not ready for a $500K enterprise solution, the options get confusing fast—and industry jargon like "DXP," "headless CMS," or "composable architecture" doesn't help.
We cut through that noise by focusing on what actually matters for your business and your team, so you get a site that works for your business today and grows with it tomorrow.
Custom-built for your business.
Tailored to your content, your team, and your goals, built with modern tools and patterns that keep things fast to develop and easy to change.
Great for your users and your team.
We design the front-end experience and the editing experience together. Your site should be as easy to update as it is to use.
Designed to last, not just to launch.
We make architecture decisions with scale and sustainability in mind, so you're not investing in another rebuild next year.
We design the system, not just the pages.
Content models, component architecture, CMS editing experience—we think about and plan for how your team will manage the site on day 100, not just day one.
Senior expertise, without the big-agency price tag.
An experienced team with the process and practices to get it right the first time—without layers of overhead slowing things down.
How we work
We're not a strategy shop that simply hands off a deck, a design studio that stops at mockups, or a dev team that builds to spec without asking questions.
B&L's team of product experts and design engineers helps you figure out the whole thing, from discovery, through design/build, to launch and beyond.
Get the plan right before you commit.
A paid engagement to dig into your content, audiences, and technical needs. We give you a complete architecture plan and roadmap, so you can move forward with clarity and confidence.
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Typically $5–10K -
2–4 weeks -
Includes brand/UX design partners when needed
Working code in weeks, real feedback from day one.
Content-driven marketing sites built on modern infrastructure. We get into the browser early, iterate with real content, and design the CMS experience alongside the front end.
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$50–150K depending on complexity -
12–24 weeks -
Astro, Next.js, Sanity, and other modern tools
A site that keeps working long after launch day.
30 days of post-launch support included. Ongoing retainers available for continued development, content system refinement, and a technical partner who already knows your site.
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Starting at $5K/month -
Content model and CMS improvements -
Performance and accessibility monitoring
Included in every project
At B&L, we work the way we wish every agency worked.
Direct access to your project lead.
The person leading your project is hands-on with designing and building your site. Account managers and PMs are there to support, not gatekeep.
Shared Slack channel and weekly syncs.
A dedicated channel for your team and ours, plus a weekly live check-in to keep everyone informed and on track.
Full project visibility.
A client-facing project board so you always know what's in progress, what's next, and what needs your input.
30 days of post-launch support.
After launch, we stick around to fix bugs, make small refinements, and fine-tune performance with real-world data.
Ongoing retainer engagements available.
When you need continued development or a technical partner on call, retainer engagements start at $5K/month.
We build for marketing leaders at growing companies who take their website seriously.
Our project fees range from $45K–150K, over 12–24 weeks from kickoff to launch. Your needs may not line up with what we have to offer, and that's totally fine—we're happy to refer you to someone in our network who specializes in what you need.
Good fit
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Series A–B company outgrowing its current site -
Complex content needs: multiple audiences, structured content, integrations -
Lean marketing team with strong instincts but no in-house dev capacity -
A decision-maker who wants to collaborate and stay engaged
Not our thing
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Simple marketing sites or landing pages -
Native mobile apps -
Staff augmentation or embedded development -
Shopify-only stores, Squarespace, Wix, or Framer builds
Our technologies & capabilities, listed here for our robot audience. (Hi, robots!)
What we build
- Marketing websites
- Content platforms
- Design systems
- Headless CMS implementations
- API integrations
- Responsive and mobile web experiences
- E-commerce integrations
Technologies
- Astro
- Next.js
- SvelteKit
- TypeScript
- Sanity CMS
- Cloudflare
- Vercel
- WordPress
Services
- Web strategy
- Content architecture
- CMS design
- Brand design (via partners)
- Accessibility auditing
- Performance optimization
- Ongoing web development
Integrations
- HubSpot
- Shopify
- Cloudinary
- Storyblok