Neurodivergent Parent Collective
Upgraded to a custom site with stronger design and simple editing.
About the Client
The Neurodivergent Parent Collective (NDPC) is a Maplewood, NJ–based organization that helps parents of neurodivergent children find resources, support, and community. NDPC connects families with trusted mental health professionals, coaches, and tutors to help them navigate school and life differently. Founded by parent and advocate Jessica Sharma, the Collective is quickly becoming a vital hub for families in the area.
The Challenge
Jessica had originally built NDPC’s site on Wix, but quickly ran into walls.
- Design limitations made the site feel “template-y” and less professional than the brand required.
- Clunky content management made even small updates feel confusing and time-consuming.
- For a new organization trying to build credibility and reach families in need, the combination of a generic look and an unfriendly editorial experience wasn’t sustainable.
Jessica needed a website that looked polished and distinctive, but also one she could manage confidently as a solo founder without a design or tech team behind her.
The Solution
Bits&Letters recommended Webflow, as a sweet spot between custom design flexibility and easy day-to-day upkeep.
- Design flexibility: Webflow gave us near-total freedom to build a look that broke free of template constraints.
- Simple editorial tools: Its CMS and Forms features were set up to make updating pages or collecting inquiries effortless.
- Cost-effective and scalable: Perfect for a small, founder-led nonprofit without the overhead of heavier platforms.
On the design side, we helped NDPC refine its brand system:
- Color palette: Soothing purples and warm golds, aligned to the Collective’s values of professionalism and approachability.
- Typography: Commissioner, a clean humanist sans, paired with Roca, a rounded serif with friendly character.
- Logo refinement: Aligning the wordmark with the new typographic system, creating cohesion across brand touchpoints.
While NDPC didn’t have formal accessibility requirements, we ran a light a11y audit, ensuring strong color contrast and compatibility with assistive devices.
The Results
The new site launched alongside NDPC’s official brand debut. Within the first 90 days: • Thousands of users visited the site to access resources and learn about the Collective. • Jessica could update pages and add new content without friction or outside help. • The organization presented itself with the polished, approachable brand presence it needed to grow.
Takeaways
For small nonprofits and community-led organizations, the balance of outcomes and editorial experience is everything. A strong website isn’t just about reaching people—it’s about making sure the founder or small team behind it can keep pace without burning out.
This project shows how Bits&Letters helps people and organizations form deeper connections with their audiences by combining design craft, technical choices, and ease of use.
